Coleman Center for Cosmetic Dentistry

Sunday, March 30, 2008






Chicago Marketing Symposium

My wife Jan handles all the marketing efforts for the office, and much of what we do in television marketing, which is unusual for dental offices. As a result, we were asked by the Las Vegas Institute (LVI) to present a 90 minute program on Television Marketing at a two day Marketing Symposium held in Chicago in July 2007. Some of the brightest and most innovative dental marketeers presented an ever aspect of marketing: radio, print, direct mail, Internet, bill boards and more.

But first we had to get to Chicago.

Soon after we returned from Boston, Jan and I made the trek to Chicago by train. Yes, by train.

If you have never traveled on a train for two days, it is an experience.





I learned a great number of things personally. The sleeper cabin looks much bigger on the virtual tour on line. Also, it is the lowest level of first-class accommodation in existence.

Also, when you are on a train, on both sides of the train, is the "wrong side of the tracks". It did amaze me how many large kitchen appliances and rusting cars God has elected to drop into people's back yards.

That being said, we did have a blast and saw some beautiful parts of the country.

We absolutely fell in love with Chicago. We caught some terrific weather, ate in some terrific restaurants, and did the bus and river architectural tours. Had an absolute blast.


We also had the opportunity to meet up with some old friends from LVI. The IACA (International Academy of Comprehensive Aesthetics) were having their annual conference immediately after the Marketing Symposium. So it was a great opportunity to do a little catching up.

Here Jan and I are enjoying the river tour with Drs. Stephen Burch and Curtis Westersund.



The presentation was well received, our power point presentation worked perfectly and we received so many good ideas. Jan and I will be revisiting Chicago the next chance we get.

posted by DrC at 5:16 PM

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